Project Overview

Makers Collective, a burgeoning marketplace championing local artisans, embarks on a journey to connect creators with discerning consumers who value quality, craftsmanship, and storytelling. Grounded in principles of community, authenticity, and craftsmanship, Makers Collective endeavors to create a warm and inviting space that celebrates the art of handmade goods. However, amidst the quest for identity lies a challenge: selecting a name that encapsulates the essence of the brand while standing out in a crowded market. Despite this hurdle, the project's primary goal remains crystal clear: to establish a compelling visual identity and launch a captivating marketing campaign that beckons artisans to join the vibrant community.

Challenges Faced

Finding a distinct and trademarkable name that resonates with the target audience while complying with trademark laws and domain availability constraints.
Implementing color theory principles and typography best practices to evoke the desired emotional response and enhance brand recognition.
Conducting usability testing and A/B testing to validate design decisions and refine the visual identity based on user feedback and performance metrics.

Project Goal

The ultimate objective of this project is divided in to main goals. First, to establish a distinctive visual identity comprising a logo and style guide that encapsulates the spirit of Makers Collective; and second, to roll out a comprehensive marketing campaign targeting potential vendors. Phase 1 focuses on developing the foundational elements of the brand's visual identity, including the logo and style guide, while Phase 2 delves into executing a multifaceted marketing strategy encompassing email campaigns, digital advertisements, social media promotions, and website enhancements. Through these initiatives, Makers Collective aims to attract both consumers and artisans, fostering a thriving ecosystem that celebrates creativity, authenticity, and community.

Branding | Marketing | Style Guide

Living Sky Artisans Market

TIMELINE: 1 months

This project is a fictitious scenario, as part of my Graphic Communication degree in at Saskatchewan Polytechnic.

Renaming of the Brand

The choice of "Living Sky Artisans Market" as our brand name resonates deeply with our community's identity, evoking the expansive skies of Saskatchewan and emphasizing our commitment to local craftsmanship. This name not only reflects our values of authenticity and community but also stands out for its uniqueness and memorability, ensuring a lasting impression on both artisans and consumers alike.

Living Sky Artisans Market

Style Guide & Logo

the style guide serves as a comprehensive tool for maintaining brand integrity and consistency across all communication channels. This essential document outlines guidelines for color palettes, typography, logo usage, and design rationale. It ensures that all brand elements are used consistently, from the approved color codes to specified font families and logo variations. By providing clear instructions and technical specifications, the style guide empowers stakeholders to create cohesive brand communications that resonate with the target audience, fostering brand recognition and trust.

Logo Rationale

Logo Variations

Brand Colors Selection

Typography Selection

Primary Logo

Secondary Logo

Icon

Marketing Campaign

I spearheaded the creation of an enticing email campaign aimed at recruiting artisans and vendors to participate in our upcoming market event. Leveraging industry-standard email marketing services like Mailchimp, I crafted an invitation email designed to captivate recipients and highlight the unique benefits of joining our vibrant artisan community. From composing compelling subject lines to ensuring cross-device compatibility and personalizing content with merge tags, every aspect of the email was meticulously tailored to engage potential vendors and drive sign-ups. This project seamlessly blended creative storytelling with technical proficiency, resulting in a professional email campaign that effectively conveyed the essence of Living Sky Artisans Market and encouraged vendor participation.

Marketing Campaign

Crafting an engaging copywriting campaign for Living Sky Artisans Market involved more than just compelling language; it required a strategic approach to maximize impact on platforms like Facebook and Instagram. By integrating technical elements such as targeted audience segmentation, A/B testing of ad creatives, and optimizing ad placements for mobile devices, we ensured that our message reached the right people at the right time. Additionally, leveraging eye-catching visuals, incorporating relevant hashtags, and utilizing interactive features like polls enhanced user engagement and encouraged participation from potential artisans. This comprehensive social media campaign not only promoted Living Sky Artisans Market but also fostered a sense of community and excitement among our target audience.