Project Goal
The goal of this campaign is to promote upcoming tryouts for the Calgary Flames, leveraging the team's brand identity to create impactful visuals that resonate with both existing fans and potential new talent. The campaign aims to highlight the opportunity for aspiring hockey players to join the Flames organization and showcase their skills, while also reinforcing the team's commitment to excellence and community involvement.
Challenges Faced
Designing a unified animated ad campaign across diverse sizes requires balancing consistency in storytelling and messaging with platform-specific optimization.
Making the campaign stand out in Calgary's crowded hockey scene.
Identifying and appealing to both skilled players and newcomers.
Engaging fans and prospective players requiring strategic messaging.
Creating a animated add campaign with diffrent sizes.
Motion Graphics | Marketing
Calgary Flames
TIMELINE: 3 Weeks
This project is a fictitious scenario, as part of my Graphic Communication degree in at Saskatchewan Polytechnic.
Planning
During the planning phase, I commenced by storyboarding the campaign ads, strategically integrating technical aspects tailored to optimize the Calgary Flames' advertisement. This included considering the best placement of key messages within the limited duration of a digital ad, ensuring they resonate effectively. Additionally, I accounted for visual elements that align with the team's brand identity, such as incorporating Flames' colors and logo subtly yet prominently. By integrating these technical considerations into the storyboard, the subsequent creation of the ads in After Effects will proceed seamlessly, enhancing their overall impact and resonance with the target audience.
